General Mills Faces Deceptive Advertising Lawsuit for Fruit Snacks

The Center for Science in the Public Interest (CSPI) has filed a class action lawsuit in California charing General Mills with misleading consumers about the nutrition and health qualities of its fruit snacks. The lawsuit alleges that General Mills is giving consumers the false impression that their fruit snacks are somehow more wholesome, and charging more for these products.  It is alleged to be an elaborate hoax on parents who are trying to do right by their kids.  General Mills is accused of basically dressing up a very cheap candy as if it were a fruit and charging a premium for it.  In its complaint, CSPI asserts that the labeling on the packages for General Mills products (including Fruit Roll Ups, Fruit by the Foot, and Fruit Gushers) imply that the food is a lot healthier than it really is. Fruit snacks are labeled as “fruit flavored snack,” “naturally flavored, a “good source of Vitamin C,” a low number of calories, “low fat” and “gluten free,” when, in fact, these fruit snacks contain trans fat, added sugars, artifical food dyes and lack significant amounts of real, natural fruit.  The lawsuit cites several California laws governing misleading and deceptive advertising and fraudulent business practices.  The attorneys at Balkan & Patterson, LLP are experienced in class action litigation and will act to protect consumers against corporate wrongdoers. If you believe you have potential for a class action, please contact us immediately and we will review your case at no charge.

The law firm of Balkan & Patterson, LLP was founded in 2006 and is headquartered in Boca Raton, Florida, at 601 S. Federal Highway, Suite 302, with offices in Broward County. Mr. Balkan and Mr. Patterson can be contacted at (561) 750-9191. Additional information about Balkan & Patterson, LLP may be obtained from the firm’s website at www.balkanpatterson.com.